Clear pricing video transcript

Do you run a business?

Okay, quick question.
What’s a fast way to lose a customer?
Show one price, then charge another.
Trust is everything.
Get it right, and customers stay happy.
Get it wrong and… well.

Here’s your 3 Step Pricing Check.

Step 1:
Show the total price up front.
The first price they see is the price they actually pay.
No “oh, and by the way” moments.

Step 2:
Include all mandatory charges.
If a fee is unavoidable, put it in the price.
Don’t save it for later like a Hollywood plot twist.

Step 3:
If you can’t give a total yet, be clear.
If you need measurements or details before quoting, that’s fine.
Just tell people how the price will be calculated.

Being clear up front builds trust.
No grumpy customers later.

Clear prices make life easier.
For you.
For your customers.
And you won’t have to worry about ending up on the wrong side of the law.

Three checks.
One clear price.
Happy customers.
Stronger business.
And fewer awkward conversations.

Go to gov.uk/clear-pricing
to see if you pass the 3 Step Pricing Check.